VIC Professional Development Forum – 13th November 2018 Session


Members – $89.00 incl GST

Non Members – $109.00 incl GST



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Product Description

Victorian Professional Development Forum

The Australasian Fleet Management Association organises a Professional Development Forum program for Victoria throughout 2018. These forums are an ideal way of staying in touch and with fellow fleet managers, connecting with potential clients, entertaining and reaffirming existing clients or taking the first step in discovering what it is like to be an AfMA Member.

Who Should Attend

Fleet managers, fleet coordinators, fleet administrators and any individual working to manage an organisations vehicles. You should also bring your upper management team, so they’ll be aware of the issues you face and need to plan for in the future.

Topic – The Serious Dangers of Driver Distraction

Presented by: Dr Lucia Kelleher

How often do you not remember parts of your journey whilst driving?
Currently almost one in two people will have ‘blanks’ whilst on the road with commutes or other habitual drives, compared to 10 years ago where that figure was closer to one in fifty. The digital age has resulted in the brain being constantly bombarded with stimulus and this sensory overload has caused the brain to mal-adapt, which means that people are in a state of brain overload most of the time.
Busy Brain Syndrome (BBS) has eroded the brains’ processing ability, locked it into a negative emotional state and caused more than 60% of daily tasks to be relegated to autopilot or ‘unconscious’- this is why one in two people have ‘blanks or gaps’ in their daily commutes.
Driving in cities is an increasingly highly complex cognitive task, made significantly more difficult due to the high levels of stress associated with driving. The focus on ‘additional’ distractions such as mobile phones and ‘technology in vehicles’, fails to consider the most debilitating and anxiety provoking foundational risk. The practice of multiple changes in speed on all roads and the tsunami of ‘signs’ that that motorists are ‘expected to pay attention to’ whilst at the same time negotiating moving traffic, is disastrous from a distraction risk perspective.
This situation is similar to the tsunami of signs, equipment, PPE and procedures in safety critical industries – which have been proven to cause people to pay less attention, because the brain simply shuts down. The differentiating factor on the road and the ‘straw that breaks the camel’s back’ is the ‘road safety cameras’ – as people pay more attention to their speedo than the road and traffic conditions. The impact of these practices on drivers capacity to stay focused is worse than all the other ‘distractions’ combined, as people literally become highly anxious which quadruples the effect of overload.
This presentation explains what Busy Brain Syndrome is, and how the situation on the road with the foundation of the tsunami of signs and changing speeds has created a very dangerous situation. No amount of focus on mobile phones, in car bling or other distraction by products, will have any effect without considered the ‘whole impact of the task of driving has on people’s ability to stay focused and drive safely.


River Room 3, Level 1,

Crown Towers 8 Whiteman Street SOUTHBANK VIC 3006

AfMA is pleased to offer complimentary parking at Crown Metropol Multi Level Parking on the day of our event. Complimentary parking is valid subject to availability. Guests will need to present the original ticket obtained on entry into the multi level car park to staff located at the Crown Towers cloak room for validation. The validated ticket is to then be used at the boom gates upon exiting the car park. The multi-level car park, the easiest way is probably to turn off Clarendon Street onto Haig Street, which will take you straight into the entrance of the multi-level car park.

Google Maps Link to Parking

Please note complimentary parking is not available for the basement car park should guests choose to park there.

Crown Location Map


12.00pm – Registration, Networking and light refreshments

12.25pm – 2.00pm – Lunch and Professional Development Session

Speaker – Dr Lucia Kelleher | Behavioural Neuroscientist, Creating Safe People & Behaviour Change Sustainability Specialist

Dr Lucia Kelleher is a leading edge thinker on how people can be ‘safe people’ PPE and rules do not make people safe.  Statistic indicate little improvement over the past decade to the rate of accidents and incidents where the human element is the primary contributing factor.

Lucia made a discovery from her PhD studies Busy Brain Syndrome (BBS). BBS manifests as overload due to too much environmental ‘stimulus’ which has seen the brain’s attentional bandwidth halved.

Lucia is a sought after speaker on the subject of workplace safety and well-being, managing distraction and behaviour change.

PLEASE NOTE: All Times and Prices are subject to change on confirmation of location and venue.

Additional information

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