Toyota has clocked up another significant milestone in Australia, announcing it has sold more than 100,000 fuel-efficient hybrid electric vehicles since the Prius first went on sale locally in 2001.
Toyota Australia reached the milestone towards the end of April, just ahead of the launch this month of its first hybrid SUV, the all-new RAV4.
RAV4 Hybrid joins Camry Hybrid, Corolla Hatch Hybrid, Prius, Prius c and Prius v to form the broadest line-up of electrified vehicles offered by any company in Australia.
Toyota Australia’s Vice President Sales and Marketing Sean Hanley said drivers of the 100,000 Toyota hybrid vehicles have had a huge impact on the environment as well as their own hip pockets.
“There is a lot of buzz lately about EVs being the future of mobility, but the reality is the technology is already here and Toyota has been leading the way with hybrid petrol-electric powertrains in Australia for almost 20 years,” Mr Hanley said.
“Hybrid electric technology is not only more affordable than pure electric vehicles, it requires no charging infrastructure, emits less CO2 than a traditional petrol combustion engine and is more fuel-efficient.
Toyota will launch another two hybrid models later this year, including the next-generation Corolla Sedan Hybrid, with a further two models to be added to the model line-up by the end of 2020.
Customer deliveries of Toyota’s hybrid electric vehicles in 2019 are on forecast to be well in excess of 20,000 vehicles, doubling the total of 11,590 hybrid vehicles sold in 2018.
Hybrid deliveries this year are expected to exceed 10 per cent of Toyota’s overall sales, up from 5.3 per cent last year and 3.9 per cent in 2017.
Official vehicle sales figures show consumers in South Australia and the ACT are the country’s biggest hybrid fans as a proportion of total sales.
Last year, South Australians bought 6.2 per cent of Australia’s new vehicles, but 12.3 per cent of Toyota’s hybrids. The ACT, where government sales are significant, accounted for 2.9 per cent of Toyota’s hybrid sales compared with 1.6 per cent of total new-vehicle sales.
Overall, Victoria – despite its smaller population – has bought the most Toyota hybrid vehicles (32.2% of the total) ahead of NSW (29.6%). They are followed by Queensland (17.5%), SA (8.5%), WA (7.7%), ACT (2.2%), TAS (1.2%) and NT (1.1%).
Mr Hanley said Toyota Motor Corporation had been investing for decades in alternative powertrains, including hydrogen fuel-cell electric vehicles (FCEV).
“Our parent company recently announced it will grant almost 24,000 royalty-free patents and provide technical support on our vehicle electrification systems.
“In Australia, we will continue to advocate for a collaborative approach with governments, industry and other key stakeholders to fast-track the development of the infrastructure required to support the widespread sale of electrified vehicles,” Mr Hanley said.
The stated aim is for electrified vehicles to account for more than 50 per cent of Toyota’s global new-vehicle sales around the end of the next decade.
Toyota Hybrid sales in Australia – by model:
Prius c: 9,420
Prius v: 4,599
(As at April 30, 2019)
Toyota Hybrid sales in Australia – by state/territory:
(As at April 30, 2019)